Global Media Viewing Up, Mobile Consumption Doubles
Global media consumption rose over six hours per week in 2013 versus a year ago — with still-surging digital media a main factor. Worldwide media usage grew 2.8% to 43.78 hours a week — up six hours, 15 minutes, and 16 seconds versus 2012, according to media researcher PQ Media. Digital media usage grew 13.2% to 5.79 hours per week, with Gen-Xers (those born between 1965 and 1979) averaging 7.36 hours a week. Global traditional media usage inched up 1.3% to 37.99 hours per week, which PQ Media says was due to the rise of TV viewing at the expense…
CPG Brands Moving To Location-Based Advertising, Supporting Retail Strategies
Consumer packaged goods companies continue to shift budgets to mobile to increase retail store traffic and influence consumers as they traverse from search to Web sites. A report scheduled for release this week estimates a 219% increase in CPG-related mobile spending from 2012 to the middle of 2014, supported by location-based advertising, which has become an important tool. By targeting custom audiences based on location, traffic patterns and habits, along with demographic and transactional information from matching mobile devices to household-level data, CPG ads generated a 74% increase in foot traffic and 56% lift in visit frequency via location-powered media…
