Advanced Analytics
Beyond Impressions: How analytics is changing the game of advertising David Ogilvy once said, “Don’t count the people you reach; reach the people that count.” Although he makes it sound simple, reaching the right people at the right time with the right message continues to be one of the biggest challenges for agencies and marketing professionals. And when you actually do reach the right people, how to you continue your influence to nurture the lead into a sale? Thanks in part to predictive analytics; reaching the right people with the right message at the right time is a quantifiable reality. …
