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Digital Advertising

Digital advertising is a very broad field which is misunderstood by many in our industry. Most equate it to be web specific properties but in fact, it represents both internet and mobile advertising directly to consumers through multiple types of devices. Ads & messages are able to be delivered through all digital devices and appear in websites, Email, Social Media, search engines and Applications in various forms.

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Mobile App

Mobile devices account for more than half of all internet use by consumers. If you own a smart phone, you already know the huge role that Mobile Applications or “Apps” play in connecting you to news, entertainment, maps, weather and even your favorite restaurants and retail locations. With the widespread use of smartphones, app usage has also greatly increased providing mobile marketers a great opportunity for targeted advertising with direct engagement by consumers.

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SMS/Text

Text messaging continues to be one of the fastest growing direct communication mediums available today. With a read rate of over 95% within 15 minutes of delivery, you can be sure that your time critical messages are being viewed almost instantly. Text campaigns have high engagement rates because they are targeted to an already highly engaged audience.

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QR Codes

Although the use of QR codes has subsided a bit in recent years, they still remain a viable option for mobile advertising strategies because they provide immediate access to a brand’s advertising message or offer with little effort required by consumers. Beyond customer convenience, the importance of this capability is that it increases the chances that contact with the advertisements will convert to a sale.

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Email Advertising

Marketing through email has many benefits. Perhaps the most attractive being the ability to provide businesses the opportunity to communicate with their customer base more efficiently, while accumulating a wide range of data about their customers. This information can be used to target and expand the reach of future campaigns as well as determine the return on investment.

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Analytics

Of all the digital channels, mobile moves fastest. Answers to questions like “How can I make my apps more engaging?” and “Which devices should I prioritize?” are always changing with technology. M3’s patented Mobile Analytics gives you a view of your Mobile Advertising data in relation to your other digital properties, so you can build and refine the correct mobile strategy for your business.

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See the Numbers

80%+

Over 80% of adults own smartphones and this continues to grow daily.

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$55B

Digital advertising accounts for more than $55 billion in revenue.

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95%

Text messaging read over 95% within 7 minutes of delivery.

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Here's the Latest from M3

Keep Up With The Headlines

Tipping the needle in sales Hy...

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” - John Wanamaker In a world where return on investment is king, directly linking sales to your marketing efforts is sometimes equivalent to searching for the Holy Grail. The competition for attention is fierce especially with digital marketing. So in order to ...

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Faster Better Stronger

Faster, Stronger, Better...The Bionic Effect of Hyper-Local Media Plans on ROI Consumers are hit with an average of 1,700 banner ads each month. That’s nearly 20,400 ads placed in front of them each year[1]. As a result, consumers have developed “banner blindness,” making it increasingly difficult for a bus...

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Advanced Analytics

Beyond Impressions: How analytics is changing the game of advertising David Ogilvy once said, “Don’t count the people you reach; reach the people that count.” Although he makes it sound simple, reaching the right people at the right time with the right message continues to be one of the biggest challenges for agencies and marketing professionals...

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Global Media Viewing Up, Mobil...

Global media consumption rose over six hours per week in 2013 versus a year ago — with still-surging digital media a main factor. Worldwide media usage grew 2.8% to 43.78 hours a week -- up six hours, 15 minutes, and 16 seconds versus 2012, according to media researcher PQ Media. Digital media usage grew 13.2% to 5.79 hours per week, with Gen-Xers (those born betwe...

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