See the Numbers


Over 80% of adults own smartphones and this continues to grow daily.

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Digital advertising accounts for more than $55 billion in revenue.

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Text messaging read over 95% within 7 minutes of delivery.

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Tipping the needle in sales Hy...

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”  - John Wanamaker In a world where return on investment is king, directly linking sales to your marketing efforts is sometimes equivalent to searching for the Holy Grail.  The competition for attention is fierce especially with digital marketing.  So in order to ...

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Faster Better Stronger

Faster, Stronger, Better...The Bionic Effect of Hyper-Local Media Plans on ROI Consumers are hit with an average of 1,700 banner ads each month.  That’s nearly 20,400 ads placed in front of them each year[1].  As a result, consumers have developed “banner blindness,” making it increasingly difficult for a bus...

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Advanced Analytics

Beyond Impressions: How analytics is changing the game of advertising David Ogilvy once said, “Don’t count the people you reach; reach the people that count.”  Although he makes it sound simple, reaching the right people at the right time with the right message continues to be one of the biggest challenges for agencies and marketing professionals...

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Global Media Viewing Up, Mobil...

Global media consumption rose over six hours per week in 2013 versus a year ago — with still-surging digital media a main factor. Worldwide media usage grew 2.8% to 43.78 hours a week -- up six hours, 15 minutes, and 16 seconds versus 2012, according to media researcher PQ Media. Digital media usage grew 13.2% to 5.79 hours per week, with Gen-Xers (those born betwe...

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