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Tipping the needle in sales Hyper-local marketing and tracking software allows brands to measure effectiveness of marketing effort
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” - John Wanamaker In a world where return on investment is k...
Faster Better Stronger
Faster, Stronger, Better...The Bionic Effect of Hyper-Local Media Plans on ROI Consumers are hit with an average of 1,700 banner ads each month. Tha...
Advanced Analytics
Beyond Impressions: How analytics is changing the game of advertising David Ogilvy once said, “Don’t count the people you reach; reach the people ...
Global Media Viewing Up, Mobile Consumption Doubles
Global media consumption rose over six hours per week in 2013 versus a year ago — with still-surging digital media a main factor. Worldwide media usage grew 2.8% to ...
CPG Brands Moving To Location-Based Advertising, Supporting Retail Strategies
Consumer packaged goods companies continue to shift budgets to mobile to increase retail store traffic and influence consumers as they traverse from search to Web sites. ...
