Social sites were originally created so that users could connect with each other. Today, social sites influence everything from political behavior to purchasing habits and marketers are utilizing this outlet to grow their businesses.
Social sites allow individuals to interact with one another and build relationships. When companies join these social channels, they are able to communicate and interact with consumers directly. This social interaction between companies and consumers is perceived as being more personal to the users than traditional methods of advertising which are limited to one way communication.
Over 70% of all internet users are now actively “social”. Over 1 billion Facebook users check their page by mobile devices on a daily basis, and 20% of them check in at least 5 times a day! Nearly 80% of Twitter’s 1 billion users are mobile followers.
The challenge facing many businesses today is how to find the correct balance of social media without being labeled as spam. Social networking sites and blogs allow followers to share comments made by others about a product, service or event being promoted. Using our M3 Mobile App, messages to your consumers are seamlessly shared with all of their social connections. This action expands the reach of your message and is viewed by consumers as a personal recommendation. Social networking sites act like word of mouth advertising. Because the information about a product is out there and continuously shared, consumer attention is directed to that product or brand many times over.
In the context of the social web, engagement means that customers are participants rather than just viewers. Each participating customer becomes part of the marketing department, as other customers read their comments or reviews. This engagement process is fundamental to a successful social media marketing campaign.
Through the use of M3’s technologies, hundreds of social sites can be simultaneously engaged and marketers can detect buying signals, such as content shared by users and questions posted online. Understanding these buying signals can help businesses target campaigns that will improve a product’s exposure by reaching a larger number of relevant consumers.
Why not call M3 and get your “Social Conversation” started?
