Tipping the needle in sales Hyper-local marketing and tracking software allows brands to measure effectiveness of marketing effort

March 1st, 2017

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”  – John Wanamaker In a world where return on investment is king, directly linking sales to your marketing efforts is sometimes equivalent to searching for the Holy Grail.  The competition for attention is fierce especially with digital marketing.  So in order to be sure your campaign is effective, it is critical to track consumer engagement from delivery of the ad through to the purchase.  Unfortunately, this is a difficult task as most media buying agencies do not have the in-house capabilities to track…

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Faster Better Stronger

March 1st, 2017

Faster, Stronger, Better…The Bionic Effect of Hyper-Local Media Plans on ROI Consumers are hit with an average of 1,700 banner ads each month.  That’s nearly 20,400 ads placed in front of them each year[1].  As a result, consumers have developed “banner blindness,” making it increasingly difficult for a business’ mobile ads to get noticed.  While placing more ads over a longer period of time to gain desired visibility might be the best course of action, it isn’t always the intelligent solution.  To combat this phenomenon, smart media buying agencies have begun to turn to a rather simple solution for getting…

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